As mobile e-commerce quickly is becoming the most important channel for connecting to customers, many organisations ponder how to best build their mobile presence.
COGENT was built to greatly reduce the time to market, reduce all costs associated with maintaining an app as well as being the best tool for working with the mobile channel.
By offering mobile e-commerce as a service we can optimize running and development costs for all our customers.
|Typical costs / timeframes||Using Cogent||Developing yourself|
|Typical up-front cost for launching apps||Free||Setup team for development, research tools to use and hiring developers + designers, etc|
|Typical time to market from vendor decision to apps on AppStore||< 2-4 weeks||12-30 weeks|
|Typical cost for modifying layout or categories||Free||Cost for designers, developers and testers.|
|Typical costs associated for adding support for new iOS & Android versions||Included free of charge||Cost for developers to make changes and testers to verify.|
|Cost for adding support for push messaging||Included||Cost for backend and mobile developers to update the app and backend system as well as extensive testing.|
|Cost for adding support for beacons messaging||Included||Cost for backend and mobile developers to update the app and backend system.|
Short time to market &
Low cost of ownership &
No development startup costs
Unknown time to market - usually 12+ weeks &
Unknown cost of ownership &
High cost start and development costs